Frequently Asked Questions

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How does your guarantee work?
Simple. If you’re not satisfied by the time you complete your second full week of ManUP, then email us at and we’ll refund your first (and only) month’s payment. We’d love to hear why you’re dropping us, like a prom date with halitosis, but if you don’t want to tell us, that’s cool, too.

How can I be sure that ManUP™ will work for me?
What, you don’t trust us, a perfectly believable website? It's already worked for guys like you. Whether you’re in your twenties or you are 70 years young, ManUP™ delivers results. The program was designed from two key pieces of research: 1) learning what worked for over 10,000 individuals who lost on average 70 pounds; and 2) from over 25 years of metabolism research done by MD and PhD scientists. Try it for two weeks. If you’re not satisfied we’ll refund your money, no strings attached.

How long does the ManUP™ program last?
As long as you want it to last. Our intent is to stay with you until you achieve a flexible metabolism and you’re confident in your new habits. If you’re on-track to achieve your goal by the end of the Postseason (at 16 weeks) you’ll simply move into the Offseason and follow your Offseason fuel and physical activity playbook. If you’re not quite there yet, that’s fine too. It just means that your next step will be to work with your Coach to define your personalized path to continue the fat burning process until you achieve your goal. Either way, your Coach stays with you – along with all the resources of ManUP™ – keeping you accountable until you no longer need us. And you can always leave the program at any time with no future financial obligation. If you’re in a good place, we’re in a good place.

What happens once I sign up?
Step one, pat yourself on the back (well, go on, do it!). You just made the most important investment of your life. Step two, start your preparations for Training Camp. This includes completing your behaviors, values, physiological (BVP) assessment, which will be sent to your Coach so they can personalize the program for you. You’ll now have access to the members-only section of the ManUP™ website (you’ve made it behind the velvet rope) where you’ll familiarize yourself with the program. Step three, you’ll hear from your Coach via email. They’ll give you your first play of the week to complete and you two will schedule your kickoff video-session.

Do I need to buy any special products, foods, etc?
Nope. ManUP™ does not sell any pre-made meals, supplements, meal replacements, or exercise equipment that can be purchased on infomercials at three in the morning, when most people are watching TV and looking to start a new health regimen. All the physical activities we recommend can be done on your own, and the foods we recommend are available at your local grocery store and in many restaurants.

Why do the first four months of the program cost significantly more than the remaining months?
There are two (scientifically-backed) reasons for this approach -- The first reason is that your initial four months on the program are structured with frequent interactions between you and your Coach. We do this to ensure that you start (the program) on the best possible trajectory to achieve your goals. When starting ManUP™ your Coach will work with you to personalize the program to your lifestyle and preferences. And more importantly, your Coach will challenge you to step outside your comfort zone as a first step in rewiring your brain and they’ll help you build routines and rituals that are the critical components of long-term success. It’s this high level of personalization and frequent communication with your Coach (at the start of the program) that set you up for long-term success. The second reason is that we want to stay with you until you achieve a flexible metabolism and you’re confident in your new habits- and we don’t want money to be a barrier to your sustainable success. Research has shown it may take up to two years to permanently rewire your brain. It’s for this reason that we’ve structured a highly affordable monthly rate after month four on the program, so that your Coach can remain by your side as you continue to practice your new fuel and activity habits and be there to serve as a problem-solver when you run into obstacles. Think of this like your own, personal Secret Service. We’re with you until you’ve got this.

What are the “high octane” fuels that I’ll consume while on ManUP™?
These are great tasting whole grains, proteins, vegetables, and healthy fats designed to help you gain energy and burn fat, structured in a way that keeps you feeling full.

Do I need to give up the foods I love?
Absolutely not. Our goal, from a nutritional perspective, is to help you learn and practice fuel habits that will keep your energy levels high and help your body burn stored fat. That doesn't mean that you can't enjoy the foods you love- like pizza, beers, and cake. It just means that you'll learn to enjoy these not-so-clean-burning fuels at recovery meals, which you'll have a few times a week.

How can I be sure that I won’t get hungry or lose muscle mass while on ManUP™?
Great question. First off, ManUP™ is not a diet. No one’s suggesting you stock the fridge with grapefruit only and turn your man cave into a yoga studio. Many diet programs focus on eating less, which forces your body to break down muscle to use as an energy source. This tricks people into thinking they are losing the right kind of weight, when really they have the same amount of fat, but less muscle. With ManUP™ we stress protein and the right carbohydrates while increasing your physical activity to help protect and build muscle. The best part is most ManUP™ members report they do not get hungry. However, ManUP™ is not responsible if you get sexier using our program.

Who are the ManUP™ coaches?
Our coaching staff comes from all walks of life. This includes physicians, PhD researchers, registered dietitians, certified personal trainers, licensed behaviorists, and certified health coaches, but the common thread between all of our coaches is that they are dedicated to helping others succeed. These are folks that have a passion for mindset, activity, and nutrition coaching. And not only are they rigorously trained in the core tenets of ManUP™, but they themselves have gone through the program and continue to live its principles.

What if I don’t like my ManUP™ Coach?
We will pack up all his crap and throw it in the parking lot. Then we’ll get you another one. If you’re not man enough to tell your Coach to his (virtual) face that he’s fired, no problem. Send an email to and say you want a different Coach. Give us a little more information regarding the type of Coach you’re looking for and we’ll find a better match. Sorry, this only applies to our coaches. We can’t find you a different partner if things aren’t working out on that front.

Why is the program called ManUP™?
We wanted a name that spoke to our program's focus on mindset, activity, and nutrition. That led us to "MAN". But after we bandied about names such as “Manimal” and “Man Versus Belly”, which just didn't feel right, we talked to men – hundreds of men, and even a few women. Guys told us they wanted a program that was just for them – not something their mom, wife or sister had used. They wanted something to help them operate at their peak performance and achieve their potential, not give them six pack abs, or even that thing bodybuilders do when they can flex their pectoral muscles rapidly. This struck a chord with us because we're firm believers that when you build positive mindset, activity, and nutrition habits you can achieve your ultimate potential. And that's where the "UP" comes from. We found that men, and women, had a visceral reaction to ManUP™. Guys said it was a wake up call to do something about their health. It served as a reminder that men need to pick themselves up when down. It reminded us of one of our favorite Vince Lombardi quotes: “It’s not how many times you get knocked down, but how many times you get up.” So ask yourself, are you ready to ManUP™?

I have a chronic condition (e.g. diabetes), is it safe for me to participate in ManUP™?
The food and activity plan for ManUP™ is healthy for everyone but we recommend that you consult with your doctor before starting ManUP™ if any of the following apply:

  •      You have heart disease.
  •      You are a centaur.
  •      You have asthma or lung disease.
  •      You have Photoshopped your head onto a Chippendale dancer’s body for use on a dating site in the last three years.
  •      You have diabetes or kidney disease.
  •      You have arthritis.
You should also check with your doctor if you have symptoms suggestive of heart, lung or other serious disease such as:
  •      Pain or discomfort in your chest, neck, jaw or arms during physical activity
  •      Dizziness or fainting with exercise or exertion
  •      Shortness of breath with mild exertion, at rest, or when lying down or going to bed
  •      Ankle swelling, especially at night
  •      A rapid or pronounced heartbeat
  •      A heart murmur that your doctor has previously diagnosed
  •      Lower leg pain when you walk, which goes away with rest

Can my wife or partner follow the program alongside me?
Absolutely not! If we find out you’ve been giving away our secrets to a loved one, who you want to live a long and healthy life as well, we will send our team of attack lawyers to your house! Just kidding. Of course you can. Since ManUP™ is designed using everyday, great tasting foods, it’s fine to have your wife or partner eat ManUP™-approved foods alongside you, and it’s even helpful to move more together as you follow your activity playbook. The biggest difference for them is that they will have to lean on you for accountability, motivation, and guidance since they won’t have access to a Coach, teammates, or ManUP™’s web/mobile resources.

Can I dine out while on ManUP™?
Absolutely. Think of your fuel playbook as your restaurant cheat sheet. It tells you exactly the fuels that you can eat. So all you have to do is ask for a ManUP™-approved lean protein, any non-starchy veggies that aren’t covered in oil, and depending on your phase of the program, a great tasting starchy carb. To make this even easier we recommend that you review the restaurant menu before going there so that you have a plan of attack in advance of getting to the restaurant.

Can women sign up too?
We created ManUP Health because most weight loss products and services are designed for women -- despite the fact that 8.5 million more men than women in the U.S. are overweight or obese, suffer more severe chronic conditions and have higher casualty rates for all 15 leading causes of death -- and most men want to be in better shape, but they don’t want to lose weight following a program that challenges their masculinity. That said, our program works well for women too and women can sign-up just the same as men.

Can I just get the fuel and activity playbooks and do this on my own? Why do I need a Coach?
We could give you the ManUP™ fuel and activity playbooks and you’d probably do well in the short-term. But if that’s all you’re here for, short-term results, you’re likely better served buying the latest fad diet book- it would save you a few bucks. Before you run to though consider the fact that diet programs have a 95% failure rate at one year and a 99% failure rate at three years. That abysmal success rate is largely due to the fact that most programs don’t help change your mindset, which is the equivalent of building a house with a foundation made of sand. Having a Coach to guide you and the teammates and resources to motivate you exponentially increases your chance of long-term success. So ask yourself, are you willing to put in the work to achieve sustainable results. If so, ManUP™ is here to help make that happen.

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